A strong brand design helps differentiate your company from the competition, builds customer trust and recognition, and effectively conveys your brand image and values.

To create a cohesive visual identity, you should ensure that you use the same colors, logos, fonts, and graphic styles in all aspects of your brand, from your website to your marketing materials and social media.

The logo is a key visual representation of your brand and is used to identify it. It should be memorable, distinctive and reflect the essence of your company.

You should consider the meaning and psychology of colors when choosing your brand's color palette. Each color conveys different emotions and associations, so it's important to select those that align with your brand's personality and values.

Typography helps communicate the tone and personality of your brand. You should choose legible and coherent fonts that complement the visual identity of your brand.

In addition to the logo, colors and typography, you should consider graphic elements such as patterns, illustrations, photographs and design styles that help strengthen the visual identity of your brand.

It is important to create and follow brand guidelines that establish how visual elements should be used across different channels. This includes providing logo files in different formats, defining specific colors and fonts, and establishing clear guidelines for the application of the visual identity.

A brand design update may be necessary when your company has evolved, your target audience has changed, or when your visual identity has become outdated. It's important to regularly evaluate whether your brand design is still relevant and effective.

It is always advisable to have the support of a professional Agency with experience in Brand Design. They can help you develop a solid and coherent visual identity that reflects the essence of your company and communicates effectively with your target audience. At Akira we have Brand Design plans that adapt to your needs.