Hotel Marketing

We are dedicated to GROWING your HOTEL BUSINESS 🚀 using our proven marketing funnels and strategies time and time again.

Our approach begins by thoroughly understanding your HOTEL and your OBJECTIVES.

From there, WE DESIGN PERSONALIZED FUNNELS and EFFECTIVE MARKETING STRATEGIES to reach your target audience and convert them into loyal customers.

We focus on all aspects of HOTEL MARKETING, from SEARCH ENGINE OPTIMIZATION to social media management, through loyalty program implementation and ONLINE BOOKING optimization.

Advice for your Hotel Business

If you are LOOKING FOR A PROFITABLE SOLUTION to GROW your HOTEL BUSINESS then BOOK a 30 minute STRATEGIC SESSION.

Act fast, this month’s FREE slots are almost sold out!

Learn how we promote your hotel business

We carry out different Digital Marketing Campaigns focused on capturing the attention of travelers and generating Traffic to the Booking Engine Website, with the aim of generating online Reservations.

We carry out different Marketing Campaigns seeking to highlight the strengths and attract a wide audience in different digital channels and traditional media, generating Traffic to the Reservation Engine Website, as well as calls to the Call Center with the objective of generating Reservations.

Our strategy focuses on creating a highly engaging and personalized digital content environment, specifically designed to capture the attention of highly segmented travelers. Through careful segmentation and data analysis, we identify those potential guests who are most aligned with your hotel's unique offering.

We create perfectly tailored content to connect with the right people and maximize your results. We develop a variety of highly relevant content aimed at travelers and guests, which is strategically distributed on various social networks, including GIFs, Reels, images, videos and much more.

We use advanced search engine optimization techniques to improve your website ranking and ensure your HOTEL BUSINESS is visible to your potential customers.

Our SEO STRATEGY is long-term and sustainable.

We develop your Website with our own Reservation Engine platform, giving you the possibility of managing your reservations online and significantly increasing the profits of your Hotel Business.

We integrate your campaigns, social networks, digital channels and website with a powerful CRM, allowing you to follow up on guests interested in booking.

Discover why your Marketing Strategy is a fundamental part of making your HOTEL BUSINESS GROW.

A Hotel Marketing strategy is a comprehensive plan designed to promote and market a hotel effectively. It includes tactics and tools to engage guests, generate bookings, increase hotel visibility, and build a strong brand in the hospitality industry.

A well-designed Hotel Marketing strategy allows you to stand out in a competitive market, reach your target audience, increase hotel occupancy and revenue, and build a solid reputation that attracts repeat guests and word-of-mouth recommendations.

An effective Hotel Marketing strategy should include thorough market research, clear identification of the target audience, a strong online presence, a competitive pricing strategy, excellent customer service, promotion and collaboration strategies with partners, and efficient management. of online reputation.

It is essential to know your target audience, their demographic characteristics, their interests and needs. You can reach them by optimizing your online presence, utilizing digital marketing channels such as social media, online advertising, email marketing, and collaborations with travel agencies and other relevant partners.

Guest reviews and ratings have a significant impact on the decision making of other potential guests. It is important to encourage positive reviews, respond to negative reviews in a professional manner, and use guest feedback as an opportunity to improve and provide better service.

Social media is a powerful tool to promote your hotel, share engaging content, interact with guests, promote special offers and events, and build a community of loyal followers. You can use platforms like Facebook, Instagram and LinkedIn to reach a wider audience.

Yes, a strong online presence is essential in today's hospitality market. Your website should be attractive, easy to navigate, and optimized for mobile devices. Additionally, you should use SEO (Search Engine Optimization) strategies to improve your visibility in search engines and use online booking platforms to make it easier for guests to book.

Content marketing is a great way to attract and engage potential guests. You can create useful and relevant content, such as travel guides, local recommendations, travel tips, and guest experiences, to establish yourself as an authority in your destination and generate interest in your hotel.

Collaborating with strategic partners, such as travel agencies, airlines and local businesses, can expand your reach and increase your hotel's exposure. You can offer joint packages, special promotions or exclusive benefits to attract new customers and strengthen your position in the market.

You can measure the effectiveness of your Hotel Marketing strategy using key metrics such as occupancy rate, RevPAR (revenue per available room), ADR (average daily rate), percentage of direct bookings, website conversion rate and the customer satisfaction index. These metrics will help you evaluate the performance of your marketing efforts and make necessary adjustments.

We are committed to the success of your Hotel Business. Our passion for marketing and our experience in the hotel sector allow us to offer effective and creative solutions that will take your hotel to the next level. Allow us to be your strategic ally and together we will achieve outstanding results in the competitive world of the Hotel Business.

Work Process

We tell you how we carry out our Job Creation Process in a summarized way through these 4 phases.

01

ANALYZE

First we assign you a team and we delve into your Hotel Business.

02

CONCEPT

We develop a strategy and a Creative Concept that guarantee the success of your Hotel Business.

03

PRODUCTION

Our planning is paying off with tangible results and a positive return on investment.

04

RESULTS

Our planning is paying off with tangible results and a positive return on investment.

Assigned Team

Those who will attend to the development of the Work.

Account Executive

Creative Director

Media Director

Copy

Graphic Designer

Multimedia Producer

Digital Traficker

Web Programmer

Community Manager

Know our work

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They have trusted you

Our Results

Palladium Hotel Group | Growth in Reservations
40% Increase
Hotel Santa Lucia | Billing with 50 Rooms
Annual turnover of $27 million
Iberostar Hotel | Billing with 1,000 Rooms
Billing of $120 MDP monthly

Are you ready to grow your
Hotel Business?

So let’s talk about the GROWTH potential your HOTEL has

Do you already have your website with a Booking Engine?

If you still do not have your Website with a Booking Engine, then request one to complement the GROWTH of your HOTEL BUSINESS.

Tell us your project and get the best solution.

If you are LOOKING FOR A PROFITABLE SOLUTION to GROW your HOTEL BUSINESS then BOOK a 30 minute STRATEGIC SESSION.

Act fast, this month’s FREE slots are almost sold out!

Tell us about your project and get the best solution.

If you are LOOKING FOR A PROFITABLE SOLUTION to GROW your HOTEL BUSINESS then BOOK a 30 minute STRATEGIC SESSION.

Act fast, this month’s FREE slots are almost sold out!

Frequently Asked Questions

Strategy, Creativity, Copy, Graphic Design, Scripts, Target Audience Segmentation, Digital Investment Plan, Investment Optimization, Connection with CRM and Sales Funnels, Connection of your Website in Google, Installation of TAG Manager, Installation of Pixels and Monthly results report.

They are the ad platforms on Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Google Search, Display, Shopping and/or YouTube.

Strategy, Community Manager, Copy, Graphic Design, Publication Schedule, 20 Contents per month for each social network, Inbox and comments management, Stock Photos and Videos, Connection with CRM and Sales Funnel, Pixel Installation and Monthly Report results.

We will create strategic and interesting content for your followers such as: Caption, images, videos, reals, stories and carousels.

We will manage inbox responses and comments from Monday to Friday from 9 am to 6 pm.

It is a piece of code that is placed on a website to track user behavior, such as their visits, interactions, or purchases. This pixel allows advertisers to measure the effectiveness of their advertising campaigns and optimize their strategies for better results.

Google Tag Manager is a powerful tool that streamlines the tag management process and makes it easier to collect data on websites, resulting in improved efficiency and accuracy of online analytics and marketing.

The amount of Keywords according to the selected plan, Website Audit, Strategy, Keyword Research, Competitor Analysis, Pyramid Keywords, Backlins, Linkbuilding, On Page SEO, Off Page SEO, Keyword Monitoring, Word Optimization Key and monthly results report.

It is an SEO strategy in which the content of the website is organized into different thematic and keyword levels, so that a pyramid-shaped structure is built. At the top of the pyramid are the most general and broad keywords that represent the main theme of the site.

They are links that point from other websites to your site. These links are also known as inbound links. Backlinks are an important factor in SEO, since search engines consider them as votes of trust and authority towards your website.

It is a SEO strategy that consists of obtaining links from other websites to improve the authority and visibility of your own site.

All optimizations and actions that are carried out directly on the website to improve its visibility in search engines. This includes aspects such as keyword optimization in content, URL structure, meta description, proper use of headings (H1, H2, etc.), image optimization, site loading speed, usability , user experience and other internal elements of the site.

All actions and strategies that occur outside the website, but that have an impact on its positioning in search engines such as backlinks, among others.

Writing the articles selected in the plan per month, each article has a minimum of 800 words per article, Writing with SEO positioning objective, Stock header image, Editorial Calendar and Blog Publication.

Custom Graphic Design and Website Programming with 5 Views, Responsive, Stock Photos and Videos, Content delivered by client, Sales Control Module, Manage your Store on App and PC, App available on Android and iOS, Module to Add Products , Discount Coupons Module. Payment Gateways to Choose, Integrated Multicurrency, Connection with: WhatsApp, Social Networks, Chatbots, Email Marketing, CRM and Sales Funnel, Optimized SEO Configuration and Speed ​​Optimization.

Custom Graphic Design and Website Programming with 5 Views, Responsive, Stock Photos and Videos, Content delivered by client, B2B Management Module, Sales Control Module, Manage your Store on App and PC, App available on Android and iOS , Module to Add Products, Discount Coupons Module. Payment Gateways to Choose, Integrated Multicurrency, Connection with: WhatsApp, Social Networks, Chatbots, Email Marketing, CRM and Sales Funnel, Optimized SEO Configuration and Speed ​​Optimization.

You will have a complete Administrator of your store with our simple and complete control panel, in which you will see your daily sales, orders, customers, inventory, shipments and much more.

Your store will be linked to an App that you can download on Android and iOS in which you can see your sales, inventory, visits to your store and much more.

You will have the following outstanding functions:

  • Guest access control: Hide prices, hide website, request a quote instead of price.
  • Wholesale order form: Request Quotes. Quote requests, negotiation and offers. personalized
  • Customer Groups: Organize users into customer groups.
  • B2B Shopping Lists: Create unlimited lists and add lists to cart directly.
  • Offers and Packages: Negotiated price offers for users or groups.
  • Tax exemptions: Tax exemptions for users or groups
  • Commercial Approval: Review and approve the commercial registration.
    B2B Customer Management Panel.
  • CSV import/export tool: Import and export prices for each business group.
    Price indication incl. /
  • Excl. Tax: Show prices with or without taxes for B2B.
    Set prices for B2B groups by product.
  • Shipping Method Control: Enable shipping methods per user/group.
  • Product visibility control: Full control by group, user, category and product.
  • Payment Method Control: Enable payment methods per user/group
  • Easy Ordering System: Easy 1-Click Reorders Order Notes Highlights.
  • Subaccounts: Create subaccounts for your company and set relevant permissions per subaccount.
  • Hidden Prices: Hide prices for certain users or groups, or products or categories.
  • Dynamic Pricing: Different prices for the same product, as well as tiered pricing setups.
  • Minimum and maximum orders: Minimum and maximum quantity or value of the product. It can be configured for specific users or groups.