If you’re interested in expanding your reach and connecting with more potential customers, using Instagram for your business can be an excellent marketing strategy. This social network has over 1.4 billion active users, making it the best option to reach audiences worldwide.
Most businesses have chosen to build a digital presence on this social network, making it a unique platform to attract followers and new customers. In this article, we propose 10 practical tips to make the most of Instagram’s potential for your business and achieve your marketing goals, even if you’re new to this social network.
Tip 1. Upload high-quality images to Instagram for your business
As previously mentioned, Instagram is a visual content platform, so it’s important to use high-quality materials.
Whether it’s posts, stories, or your profile picture, content creators should ensure that the videos and photographs shared are of the best possible quality.
Tip 2. Don’t forget to use hashtags
Hashtags are one of the most useful tools that Instagram offers to help us reach a larger number of people with our account, which brings surprising results. And, of course, to boost your brand and company to reach a new audience interested in your products or services.
Before using hashtags on Instagram, make sure to do a little research through other profiles and posts in your area.
Tip 3. Use a link to your website on Instagram for your business
One of the main results that companies seek by being on Instagram is to drive traffic to their website. So, be sure to include a link to it in your profile description.
This way, when someone visits your account, they can click on the link and be directed straight to your site. If you want to increase the chances of generating sales, you can use a tool like Linktree, which allows you to add multiple links to your website in your profile bio. This is ideal for guiding traffic to specific pages on your site, such as your online store or your blog.