Our Plans

360° Digital Campaign (10 per year)

$3,500.00 / month

We carry out Digital Campaigns to take advantage of the benefits of digital platforms, optimizing the results by applying correct segmentation, we choose the most effective keywords and calculate the amount of investment.

Description

Scope of Work

Iguala Service of 10 360° Digital Campaigns distributed throughout the year, each one with the following:

 

Compilation of brand information.

Communication strategy:

  • Study and analysis of the Agency’s approach.
  • Campaign Objective.
  • Guiding concept and theme.
  • Target Audience.

 

Creative concept:

  • Argued presentation of the Creative Concept.
  • Presentation of the sketches and originals of the advertising pieces, (two campaign paths to choose from).
  • Graphic design, texts and development of creative materials.
  • 5 applications of the creative concept: (Banner, Display, Mailing, poster, etc.)
  • Scripts (video, audio).

 

Media Strategy:

  • Selection of the media to use.
  • Use of media.
  • Digital media mix.
  • Plan and budget.
  • Flow chart (Schedule).

Design and Adaptations of Creative Campaign Materials.

 

Personnel that will Attend the Development of the Works

  • 1 Account Executive.
  • 1 Creative Director.
  • 1 Graphic Designer.
  • 1 Copy.
  • 1 Digital Trafficker.

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