Description
Scope of Work
Iguala Service of 10 360° Digital Campaigns distributed throughout the year, each one with the following:
Compilation of brand information.
Communication strategy:
- Study and analysis of the Agency’s approach.
- Campaign Objective.
- Guiding concept and theme.
- Target Audience.
Creative concept:
- Argued presentation of the Creative Concept.
- Presentation of the sketches and originals of the advertising pieces, (two campaign paths to choose from).
- Graphic design, texts and development of creative materials.
- 5 applications of the creative concept: (Banner, Display, Mailing, poster, etc.)
- Scripts (video, audio).
Media Strategy:
- Selection of the media to use.
- Use of media.
- Digital media mix.
- Plan and budget.
- Flow chart (Schedule).
Design and Adaptations of Creative Campaign Materials.
Personnel that will Attend the Development of the Works
- 1 Account Executive.
- 1 Creative Director.
- 1 Graphic Designer.
- 1 Copy.
- 1 Digital Trafficker.
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