Description

Scope of Work

Iguala Service of 6 360° Digital Campaigns distributed throughout the year, each one with the following:

Compilation of brand information.

Communication strategy:

• Study and analysis of the Agency’s approach.
• Campaign Objective.
• Guiding concept and theme.
• Target Audience.

Creative concept:

• Argued presentation of the Creative Concept.
• Presentation of the sketches and originals of the advertising pieces, (two campaign paths to choose from).
• Graphic design, texts and development of creative materials.
• 5 applications of the creative concept: (Banner, Display, Mailing, poster, etc.)
• Scripts (video, audio).

Media Strategy:

• Selection of the media to use.
• Use of media.
• Digital media mix.
• Plan and budget.
• Flow chart (Schedule).

Design and Adaptations of Creative Campaign Materials.

Personnel that will Attend the Development of the Works

• 1 Account Executive.
• 1 Creative Director.
• 1 Graphic Designer.
• 1 Copy.
• 1 Digital Trafficker.